Rwanda is our first country, but we plan to scale globally! Rwanda was a great place for us to launch the business for several reasons. First, there is significant demand for floors in Rwanda. Concrete prices are especially high in Rwanda given that it is a landlocked country, resulting in 75% of Rwandans having no option but to live on a dirt floor, and we wanted to give Rwandans an affordable alternative.
Second, Rwanda is the second most densely populated country in Africa, so distributing our floors to lots of people quickly was relatively easy. Rwanda has also been a great place to figure out our logistical efficiency to be able to serve communities that are more spread out.