Roughly 10% of our clients get free floors, but this is exclusively for new technique testing. For example, we install free “innovation floors” for our masons to test a new technique a few times each year (e.g. a new material, method, or embellishment such as color and tiles). We also build free floors for some customers during monthly community service days (Umuganda). Additionally, we work with local leaders to select families that cannot afford to build a floor and partner with community members to build their floors for free.
What percentage of customers must pay for the floors vs. get them for free?